Annita Sharpe, Marketing and Advertising

Hi, I'm Annita Sharpe. Welcome to my profile!

Annita Sharpe's Bio:

Annita Avila-Sharpe, marketing and communications professional. Currently enjoying a second career in the mortgage industry. Marketing experience has been focused on the healthcare and tech industries both B2B and B2C. Had the pleasure of also providing marketing expertise to client in travel and tourism, medical devices, elective surgery, food and wine, fashion and real estate. Always open for contract assignments in writing/editing/proofreading or print production. p>Creative Marketing, Content Management Executive with agency and corporate experience. Skilled in lead generation, project management, production management, content creation, brand development, social media and customer service. Passionate about building brand awareness that translates into growing market share. Enjoys the creative process! Brand Experience: TLC Laser Eye Centers/TLC Vision TLC Cosmetic Clearsight Laser Canon Computer Systems, Inc. Canon Software Publishing 24 Hour Fitness Long Beach Convention and Visitors Bureau Galoob Toys Classic Hawaii Offshore Sportswear Lennar Homes Capital Pacific Homes Wente Brothers Verizon Wireless Common misspellings: Annita Sharp Anita Sharpe Anita Sharp Anita Avila Sharp Annita Avila Sharp Specialties: Marketing Strategy and Implementation, Branding, Marketing Communications, Account Management, Corporate Communications, ROMI analysis, Creative Services Management, Social Media, Print Production Management, Web content creation, Social Media Management, Content Creation/Blogging, SWOT analysis.

Annita Sharpe's Experience:

Board Member at Advertising Production Association of Orange County
2012 - 2012
A professional organization for advertising agency and corporate production managers, project managers, marcom managers, marketing directors and traffic managers. Board member 2009-2010. And now back on the board 2012- 2013. (Volunteer)
Vice President, Membership at American Marketing Association-Orange County Chapter
2009 - 2010
Marketing Director at TLC Laser Eye Centers
June 2002 - June 2008
Directed marketing strategy and execution for 15 refractive surgery centers, cosmetic centers and cataract/lens practice. Oversaw multi-million dollar DTC marketing budget, reviewed ROMI for each campaign and adjusted marketing plan accordingly. Planned and purchased all print, radio, outdoor and online media. Worked with sales staff, to provide necessary materials to support eye doctor professional community. Oversaw word of mouth/alumni referral program that brought 25% of centers new patients. Created content for web, video scripts, collateral and advertising. Created DVD's for patient introduction packets that introduced surgeons, provided patient testimonials and explained procedures.
Director of Corporate Communications at 24 Hour Fitness
2001 - 2002
Created and maintained a knowledge management system (via an Intranet portal), for all clubs throughout the U.S. Developed design and wrote content for a weekly Intranet Newsletter to provide all clubs with critical information about company policies and procedures, current promotions and new programs.
Senior Manager, Marketing Communications at Canon Computer Systems, Inc./Canon Software
1997 - 2000
Principal at Aspen Grove
1995 - 1998
Sales at The Max Company
1995 - 1997
Account & Production Management at Advertising & Marketing Agencies
1983 - 1995
The Max Company-Print Broker Amies Communications-PR/Ad Agency William Green & Associates-Ad Agency Hayes/Martin-Ad Agency Classic Hawaii-Travel Company The Roxburgh Agency-Ad Agency
Director of Agency Services at The Roxburgh Agency
1983 - 1985
Principal at Aspen Grove
June 2008
Marketing and Advertising Consulting Working with various firms in Healthcare (Ophthalmology and Orthodontics), Retail and Technology. Also account, project and print management for advertising and graphics agencies

Annita Sharpe's Education:

University of California, Irvine
2011 – 2015
University of California, Santa Barbara
1978 – 1982
BA
Concentration: Communications
Estancia
Concentration: College Prep

Annita Sharpe's Interests & Activities:

Interests include music:,playing piano, singing reading, travel, playing with my dog and enjoying seeing my sons navigate adulthood.

Annita Sharpe

Marketing and Advertising

Hi, I'm Annita Sharpe. Welcome to my profile!

Annita Sharpe's Bio:

Annita Sharpe's Experience:

Board Member at Advertising Production Association of Orange County

Vice President, Membership at American Marketing Association-Orange County Chapter

Marketing Director at TLC Laser Eye Centers

Director of Corporate Communications at 24 Hour Fitness

Senior Manager, Marketing Communications at Canon Computer Systems, Inc./Canon Software

Principal at Aspen Grove

Sales at The Max Company

Account & Production Management at Advertising & Marketing Agencies

Director of Agency Services at The Roxburgh Agency

Principal at Aspen Grove

Annita Sharpe's Education:

University of California, Irvine

University of California, Santa Barbara

Estancia

Annita Sharpe's Interests & Activities: